It’s Time We Focus On Emotion

Digital transformation has fundamentally changed how businesses view customer experience. The best digital experiences make it super easy for a customer to learn, buy, and service their account with as little friction as possible. Whether it’s a digital-only challenger bank, or a usage-based insurtech carrier, customer experience is considered a top differentiator – even surpassing core product offerings.

So why are we still deploying a one-size-fits-all model when it comes to digital forms and applications? Are we doing enough to tailor our digital assets to respond to an individual’s unique behavioral characteristics? To do this, you need a powerful solution that combines deep behavioral data with intelligent analysis to create an experience based on your customers intent.

young male holding a smart phone. The word RISK is across the front of th image in an Augmented Reality manner

Predictive Risk Detection

The stakes are high when identifying a fraudster from an authentic customer. 63% of customers would consider no longer doing business with a financial institution or retailer if they were declined when applying for credit according to a 2017 report. The only way to meet end-user expectations is by delivering fast, secure, painless applications  leveraging behavioral biometrics. Behavioral biometrics is the measurement of uniquely identifying human behavior patterns that focus on how information is provided as opposed to what information is provided, representing a breakthrough in determining digital identity and intent.

As users begin engaging with your digital application, Formotiv’s Predictive Risk Detection solution passively collects and analyzes the user’s behavioral signals to create a continuous risk score. Combining behavioral biometrics with our patent pending machine learning capabilities, Formotiv passes a real-time risk score that predicts malicious or high-risk outcomes before the end-user presses submit. In the digital era where enterprises are forced to sacrifice customer experience for extra security steps, Formotiv’s Predictive Risk Detection solution provides the actionable insight needed to detect fraud, eliminate false positives, and remove unnecessary friction.

Application Health Score

Understanding how users behave on your website is critical to optimizing your digital strategy. In order to truly understand the aggregate level health of your digital applications, you need data-driven objective insights. Formotiv’s Application Health solution detects application bottlenecks, makes explanation based recommendations for improvement, and automatically measures the changes over time.

Through continuous measurement and optimization, our application health solution reduces form friction and increases conversion rates.

behavior analytics
Pie chart filled with people wearing many different colour clothes

Real-time Behavioral Tracking

While learning where users abandon is important, Formotiv’s dataset measures user intent in real-time. This allows our customers to predict when users are confused or likely to abandon and adjust their customer experience accordingly at the individual user level to help convert more prospects.

All users are not all the same. Some users breeze through your application with no trouble at all. Others get stuck. Being able to capture and measure individual behavioral signals means that your customer experience doesn’t have to be one-size-fits-all. Our platform will distinguish those users that experience pain or signs of abandonment and offer contextual help to pull them through the process – all while not getting in the way of those displaying healthy behaviors.

A.I. Driven Customer Experience

While detecting and eliminating application bottlenecks and pain-points is critical to optimizing your digital strategy, Formotiv adds the benefit of measuring user intent in real-time. Our solution predicts when users are confused or likely to abandon and signals to our customers as it is happening. Using our lightweight integration approach, customers will modify their experience according to the end-user’s behavioral signals in order to convert them to a profitable customer.

Formotiv’s solution normalizes and models user behavior over time and our AI-powered recommendation engine offers objective CX recommendations to ensure high-quality conversions, every time.


multi-coloured target using reds and oranges with the word