Digital transformation has fundamentally changed how businesses view customer experience. The best digital experiences make it super easy for a customer to learn, buy, and service their account with as little friction as possible. Whether it’s a digital-only challenger bank, or a usage-based insurtech carrier, customer experience is considered a top differentiator – even surpassing core product offerings.
It’s Time We Focus On Emotion
So why are we still deploying a one-size-fits-all model when it comes to digital forms and applications? Are we doing enough to tailor our digital assets to respond to an individual’s unique behavioral characteristics? To do this, you need a powerful solution that combines deep behavioral data with intelligent analysis to create an experience based on your customers intent.